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‘There’s a Bigger Risk Sitting on the Sidelines’: Why GE’s CMO Does Everything Your Brand is Afraid Of

Contently

On the marketing conference circuit, there’s few things worse than going on right after GE CMO Linda Boff. GE is a surprisingly fast mover for such a large enterprise. To mirror that, we have really pioneered many first-to-market activations, experimenting on new platforms, using new technologies.

CMO 60
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50 Content Marketing Influencers You Need To Follow

Atomic Reach

Named as one of marketing’s “Ten Biggest Thought Leaders,” by CMO. Crestodina is the co-founder and CMO of Orbit Media, an award-winning and socially-conscious digital marketing agency located in Chicago. Carla Johnson - Keynote Speaker, Storyteller, and Author. Find him on Twitter & LinkedIn.

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Top Marketing Conferences in 2018

Brandpoint

That explains why industry movers and shakers are offering an increasing number of content marketing conferences aimed at helping them make the most of its possibilities. Attend the conference to sea! Covers latest advances in augmented reality, BR and AI for storytelling and digital experiences. 2019 dates TBD.).

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If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity

Content Standard

I pulled up the final strategy presentation and headed into the conference room to present. I sat in the same conference room with the whole marketing team. At first, growing marketing complexity became a compulsion that I blamed for chaining me to my laptop. A calendar reminder went off on my iPhone. Cut to four weeks later.