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How to Do A/B Testing: A Checklist You'll Want to Bookmark

Hubspot

This is a process called multivariate testing. If you're wondering whether you should run an A/B test versus a multivariate test, here's a helpful article from Optimizely that compares the two. Split your sample groups equally and randomly. Determine your sample size (if applicable). Identify your goal.

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The A/B Testing Checklist You'll Want to Bookmark

Hubspot

This is a process called multivariate testing. If you're wondering whether you should run an A/B test versus a multivariate test, here's a helpful article from Optimizely that compares the two. 4) Split your sample groups equally and randomly. 5) Determine your sample size (if applicable). 2) Choose your goal.

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The No Jargon Step by Step Guide to (Thoroughly) Understanding A/B Testing Metrics

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Good Read: The Complete Guide to Multivariate Testing in 2022. We begin with what we believe is the most important guardrail metric every experiment should have: The Sample Ratio, then follow-up with other guardrail metrics and organizational guardrail metrics. Clickthrough rates were measured.