Customer Experience Matrix

SEPTEMBER 1, 2010

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% CSO Insights, “Optimizing Lead Generation: What’s the Payback,” 2006 Best in Class Average % higher % reps making quota 66.1% 16% % firms w/lead to first call conversion > 50% 48.7%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

markempa

SEPTEMBER 30, 2013

Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture. The main principles of the Lead Management Workshop were pulled from that book.

Lead Management 120

Lead Management Lead Ranking Ideal Customer Profiles Lead Scoring 120

Hubspot

AUGUST 27, 2015

Open and clickthrough rates, on the other hand, will give you a much better idea of their interest level. Your sales team will want to know who opened every email in your lead nurturing series, or who always clicked through your offer promotion emails. That way, they can focus on the ones who seem most engaged.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Leads 28

Adobe Experience Cloud Blog

JUNE 1, 2012

Social media campaigns traditionally measure clickthroughs, engagement, new fans/followers, conversion and any available revenue data. Social media can help establish community, create brand identity and generate leads. There should be a clear strategy, with sales buy-in, about how to follow-up and convert social media leads.

Social Media 48

Social Media Practices Marketing Automation Services Media 48

Hubspot

DECEMBER 5, 2012

This presents a hurdle for lead nurturing marketers. And whenever you need to update a lead nurturing workflow -- or get better results from a few laggards -- it’s best to start with the workflows that smell worst: the poor performers. Using Analytics to Identify Rotten Lead Nurturing Workflows.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

Circle Studio

OCTOBER 12, 2017

Clickthrough rate (CTR) – The percentages of visitors that click on a hyperlink on an advertisement, email or website. Learn More About Lead Generation. Lead nurturing – Developing relationships with leads and maintaining them through each stage of the marketing funnel. Learn More About Lead Nurturing.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Atomic Reach

APRIL 2, 2019

This email received a staggering clickthrough rate of 40 percent. Companies that automate lead management see a 10 percent or more increase in revenue within 6 to 9 months. 4 in 5 users have increased their leads by using marketing automation software. Marketing automation plays a huge part in B2C email marketing.

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94