Strategic-IC

DECEMBER 4, 2017

Regardless of the varied goals and KPIs you’ve set for your inbound campaigns, there are a number of building blocks that underpin every strategy. 9 Core Components of Successful Inbound Marketing Campaigns. Blogs, eBooks, guides, videos, webinars and more may all be part of your campaign content plan. Buyer Personas.

Inbound Marketing 54

Inbound Marketing Campaigns Planning Buyer Personas 54

SnapApp

APRIL 4, 2018

Email open and clickthrough rates. As a product marketer, I grade the "receptiveness" of my content, in terms of consumption of it and what pipeline gets generated from it. Email Clickthrough % (as a grade of topic depth, content format). Awareness stage webinar vs Consideration case study). MQL-->SAL %. Christine B.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

LeadSquared

OCTOBER 3, 2013

Landing pages are a major component of any inbound marketing strategy. In an earlier post we had spoken about WordPress Landing Page Plugins for Lead Capture , here are 5 platforms that you can use to create killer WordPress Landing Pages. Clickthrough Templates. Download our Landing Pages guide now!

Landing Pages 52

Landing Pages Autoresponders Work Management Clickthrough 52

Hubspot

OCTOBER 28, 2016

This means your contacts chose to give you their information in exchange for something valuable, like a content offer, webinar, event, and so on. Focus on creating offers that are valuable in some way for your target audience, and then package that value and put it behind a lead capture form. and "Click Here for a Free Demo!"

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 15) Clickthrough Rate (CTR).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

FEBRUARY 11, 2013

Because your blog titles are primarily what show up in channels like search engines and social media, putting the time into writing exceptional blog titles is critical for attracting clickthroughs. You'll increase your clickthrough rate! 65) Over-personalize your email marketing. Better hold that live webinar at 9 a.m.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28