Clickthrough CPM ROAS SEM 
Hubspot
AUGUST 8, 2019
Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). Search Engine Marketing (SEM). Search Engine Marketing (SEM) refers to any digital marketing (paid or unpaid) done on a search engine, like Google, Yahoo or Bing.
Brandpoint
JUNE 24, 2021
CPM: Cost-per-Thousand (impressions). CPM is most often recommended if your goal is to increase brand awareness. CTR: Clickthrough Rate. ROAS: Return on Ad Spend. SEM: Search Engine Marketing. ” The term “paid search” is used interchangeably with SEM. CRM: Customer Relationship Management.
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