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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

If your priority is to generate leads, then you can explore using Facebook’s lead capture ads. The real benefit of advertising on social platforms like Facebook and Linkedin is audience targeting. Say you sell childcare products and want to promote your baby carriers on Facebook. Step 4: Create your ads.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Email open and clickthrough rates. Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor. Sales Team Response Time – This is pretty straight forward, calculating the avg response time between when a lead submission form is submitted and when our reps contact them. Cost-per-click (CPC).

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. The differences between the two are largely visual -- Giovanni Perri of Rebel Hack likens them to the visuals that might appear in your Facebook News Feed.

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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

So if you're using PPC to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy.