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52 Marketing Terms Every Marketer Should Know

LeadsRX

For example, you could track new account signups, newsletter subscribers, eCommerce purchases, etc. Clickthrough Rate (CTR). Hence, the name “clickthrough rate.”. Cost Per Lead (CPL). The total cost marketing pays to acquire a lead. The total cost marketing pays to acquire a lead.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

These folks usually download a whitepaper, fill out a form or sign up for a newsletter. 3: Sales Qualified Leads (SQLs). . These are hot leads that provide a much stronger indication of lead quality. 4: Cost-Per-Lead (CPL). . Email open and clickthrough rates. 5: Opportunities. .

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

For example, an advertiser could choose to bid a flat rate, bid based on the expected clickthrough rate, or use past performance data. Common examples of conversions include making a purchase, signing up for a newsletter, or requesting a demo. What is Cost Per Click Advertising? What is a Lead?

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Best Calls to Action for Digital Marketing (Backed By Data)

Metadata

your ideal Cost Per Lead). It used to be enough to tell people to sign up for the company newsletter. For Metadata users, “Learn More” is the most popular CTA for brand awareness campaigns, while “Download” is the most popular CTA for lead generation campaigns. Some of this is mixing up the free giveaway.

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The Big List of Content Marketing Acronyms

Brandpoint

CPC: Cost-per-Click. This is the amount spent for every click on your ad content when employing a pay per click advertising campaign. CPC is one of a few advertising options when creating new campaigns on most platforms. CPL: Cost-per-Lead. CPM: Cost-per-Thousand (impressions).