7 common problems that derail A/B/n email testing success
Martech
MARCH 30, 2022
But you need map skills to plan out a journey that will get you where you want to go with the fewest traffic jams and detours. As you can see in these two client examples, the conversion followed through with what the opens and clicks signified. If your goal is only to get clicks, go ahead and use the click rate.
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