ANNUITAS

OCTOBER 15, 2020

While these metrics can be a valid part of a strong demand marketing strategy, they don’t tell the whole story. Clicks and Opens. The proliferation of marketing automation tools has given rise to the importance of measuring email clicks and opens. What’s the problem with vanity metrics? . Subscribers and Followers.

Blast Campaigns 147

Blast Campaigns Elasticity Eye-Tracking B2B Thought Leadership 147

Convert

SEPTEMBER 20, 2022

In marketing, we use DoE to improve our understanding of how different elements on a page (the factors) affect conversion rates (the output). By designing experiments effectively, we can identify which elements have the biggest impact on conversion rates. Running A/A tests is weirdly controversial. Some swear by it. Simple A/B Test.

Conversion Rate 69

Conversion Rate Click Rate Statistics Landing Pages 69

Lenny's Newsletter

AUGUST 8, 2023

Founders spoke to a median of 30 potential customers to validate their idea before committing. ~40% The founder of CRED, Kunal Shah , has a great framework for evaluating potential new solutions, called Delta-4: What would a customer rate the existing solution on a scale of 1 to 10? What would they rate your solution?

Startups 52

Startups Work Management CPO Enterprise Management 52

Unbounce

NOVEMBER 7, 2019

Industry : Apparel Model : Storefront Page Type : Click-Through. Click to see the whole thing.). Industry : Food & Beverage Model : Storefront & Subscription Page Type : Click-Through. Click to see the whole thing.). Industry : Apparel Model : Storefront Page Type : Click-Through. Example #1: LIV Watches.

Landing Pages 145

Landing Pages eCommerce Examples Paid Content 145