Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud
Hubspot
DECEMBER 12, 2014
Fou focused on fraud associated with display ads (which can be affected by "impression fraud") and search-based ads (which can be affected by "click fraud") because they represent the largest portion of total ad spend. But with the advent of Web 2.0 and then Web 3.0 How Click Fraud Works.
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