Click Fraud CPM Effectiveness PPC 
Martech
JUNE 29, 2022
It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing.
Martech Advisor
NOVEMBER 13, 2019
Cost Per Click (CPC) Calculation. Click Fraud and Ways to Avoid It. What Is Cost Per Click (CPC)? A form of digital advertising, cost-per-click (CPC) is the actual price you pay a publisher every time an online user clicks on your ad. People often bring up pay-per-click (PPC) when they talk about CPC.
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