Click Fraud CPA CPC ROAS 
Outbrain
JUNE 21, 2021
Cost Per Click denotes the price paid for every time a viewer clicks on an ad. CPC is a better indicator of engagement than CPM, because the viewer has taken an action and actually clicked on the ad. A higher CPC usually means that the value of the conversion is higher. Read about it here.
Single Grain
APRIL 25, 2022
In the pay-per-click advertising model, advertisers bid for the fee they would like to pay for each click on their ad by the searcher. This fee is called the cost per click (CPC). They go beyond ROAS and use the ratio to measure the actual revenue impact of paid ads on sales. ads): Get My Free PPC Marketing Plan
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