Is PPC Dead? Yes and No. Here’s Why.
seo.co
JANUARY 26, 2022
The cost of ads, the appeal of ads, and the competitive landscape of PPC have all played a role in deteriorating its feasibility as a long-term strategy. The cost of running a PPC ad campaign with Google has steadily risen from its inception. Click Fraud. Enough said: Competition. In addition, most Bing and Yahoo!
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