Click Fraud Cost Per Thousand Effectiveness ROAS 
Valasys
JUNE 4, 2024
The highest bidder wins the opportunity to display their ad to the user, ensuring effective targeting and engagement. Ad exchanges introduced automation to streamline this process, making it more efficient and cost-effective. Using this data, DSPs place bids on behalf of advertisers for the desired ad space.
Outbrain
JUNE 21, 2021
The more data you have, the deeper your insights and the more you’ll be able to optimize in an accurate and effective way. Here are some of the key metrics and KPIs commonly used in performance marketing: CPM. CPM does not measure an action taken by viewers; it only determines the price of getting the ad shown.
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