Click Fraud, Cost per Acquisition, CPC and ROAS

How to Get Started with Performance Marketing

Outbrain

JUNE 21, 2021

Some performance marketers are focusing less on CPM and more on metrics that have a concrete, action based meaning. Cost Per Click denotes the price paid for every time a viewer clicks on an ad. CPC is a better indicator of engagement than CPM, because the viewer has taken an action and actually clicked on the ad.

Cost Per Thousand

Cost Per Thousand Paid Content Paid Search Agency Cost Per Click

Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

APRIL 25, 2022

In the pay-per-click advertising model, advertisers bid for the fee they would like to pay for each click on their ad by the searcher. This fee is called the cost per click (CPC). They go beyond ROAS and use the ratio to measure the actual revenue impact of paid ads on sales.

Paid Search Agency

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1

B2B Marketing Zone

How to Get Started with Performance Marketing

Best Paid Search Marketing Agency in 2022: Top 10 Choices

Webinars

Stay Connected