Smashmouth Marketing

MARCH 3, 2009

The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. So I figure I would write the missing part of the original article.the math behind the terms. Instead of thinking about the obvious success of a program, you will start thinking about the value of a lead as it contributes to the company. Should you kill that vertical?

RFP 140

RFP Vertical Classified Leads 140

Smashmouth Marketing

MARCH 19, 2009

The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. So I figure I would write the missing part of the original article.the math behind the terms. Instead of thinking about the obvious success of a program, you will start thinking about the value of a lead as it contributes to the company. Should you kill that vertical?

RFP 124

RFP Vertical Classified Leads 124