classified game-theory vertical Top of Funnel Related Topics 
Smashmouth Marketing
MARCH 19, 2009
Poker, for math geeks, is more of a science than a game, a gamble or an art form. You know that your average deal size is $20k, and with this type of lead you've measured historically that 5% over time convert to opportunities, and your sales team closes 25% of those deals. Should you kill that vertical? Let me explain.
Smashmouth Marketing
MARCH 3, 2009
Poker, for math geeks, is more of a science than a game, a gamble, or an art form. You know that your average deal size is $20k, and with this type of lead you've measured historically that 5% over time convert to opportunities, and your sales team closes 25% of those deals. Should you kill that vertical? Let me explain.
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