Remove Classified Ads Remove Organization Remove Paper Remove Wikipedia
article thumbnail

The Bamboo Project Blog

Buzz Marketing for Technology

Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. This is the first time Ive done this and it added a depth and dimension to my workshop learning that I simply have not experienced before. A few things that have led me to this place.

Web 2.0 100
article thumbnail

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

Kuhn (1963) showed how scientific peer groups determine what theories will be accepted as well as make more mundane judgments about what papers will be published and what grants will be funded. Crane (1972) first described the loosely-affiliated but highly interactive networks of scientists as "invisible colleges.

article thumbnail

How to Calculate Social Marketing ROI

Paul Gillin

In the aggregate, the company may be able to justify its practices in the form of higher customer satisfaction and repeat sales, but we doubt the support manager who charters the midnight express is required to justify the added expense in advance. First, we’ll compare the ROI of webcasts to white papers. White paper.

ROI 50