Madison Logic

JUNE 5, 2024

As you focus on crafting and distributing content that appeals to buyers’ emotions, you must also remember that buyers are getting ads and content from competitors, too. View your channels as distribution channels. With so many messages in the marketplace, it can be difficult to stand out.

Cross-Selling 52

Cross-Selling Advertising Channels Activities Campaigns 52

ScanmarQED

JANUARY 10, 2024

Marcel : Thanks, Bart and it is true that triangulation is often seen as the optimal way of measuring marketing effectiveness. Triangulation considers Marketing Mix Modeling (MMM), Experiments and Multi Touch Attribution (MTA) as the three corner stones. How is ToM awareness impacting sales? Is triangulation at risk?

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105

Vision Edge Marketing

NOVEMBER 15, 2018

How do you assign value to your channels and touch points? For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar that generated an online demo of offline conversation? Build Your Attribution Model to Account for a Multitude of Touches, Content and Channels.

Marketing Attribution 151

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 151

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Target customers. Product overview.

Marketing Attribution 113

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 113