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Top 10 Marketing Automation Mistakes

The Point

Launching lead scoring too soon. Lead scoring is a core marketing automation functionality, and a key driver for one of the primary benefits of the technology, namely sales productivity. Not investing in first-class, professional templates. Sending too many emails. irrelevant. irrelevant.

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8 Incredible App Landing Pages (and How You Can Create Your Own)

Unbounce

We want to highlight how you can create a page to promote your own mobile app and, as importantly, why a well-designed landing page can make all the difference. But it’s worth revisiting in the context of app marketing since some elements gain increased importance when you’re hoping to score some downloads. So start there.

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6 best Marketing and Advertising Campaigns for B2B Businesses

Valasys

Amidst the intervention of data & the Internet of things (IOT) that surround the B2B ecosphere, the renaissance in the creative avenues of the advertising campaigns for B2B businesses is something that precognitive marketers have always seen. The Use of Account-Based Marketing by Couchbase to generate a sales pipeline worth $1.5

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3 Advanced Marketo Lead Nurture Tactics For Revenue-Focused B2B Marketers

PathFactory

That’s why I love lead nurture. A solid nurture program helps you stay top-of-mind for when your prospects are ready to buy. this blog, I’m going to share my top 3 advanced lead nurture tactics that will help you identify latent demand in your database and convert that into pipeline. My advice: Just do it.

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Beginner’s Guide to Business Blogging in 2019

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Here are three advantages of business blogging: 1) It Attracts New Leads. Dive Deeper: How to Write Lead Nurturing Content: 7 Proven Tactics. Absolutely. Get A Free Consultation.

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16 marketing automation platforms your organization should consider

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Acoustic also powers digital experiences through a built-in headless CMS. Act-On Software.