Churn Rate, ROI and WOM - B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

A service by Google that generates detailed statistics about a website''s traffic and traffic sources, and measures conversions and sales. A type of performance measurement companies use to evaluate an employee''s or an activity''s success. Divide by the estimated churn rate (aka cancellation rate) for that customer.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

14) Churn Rate. A metric that measures how many customers you retain and at what value. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. 15) Clickthrough Rate (CTR).

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B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

The Ultimate Dictionary of Marketing Terms You Should Know

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