Big List of Digital Marketing Acronyms

TrueInfluence

BR = Bounce Rate – Percentage clicking on CTA or navigating to other pages on web site from landing page. CCR = Customer Churn Rate. CRO = Conversion Rate Optimization. CTR = Click-Through Rate. WOM = Word-of-Mouth Marketing.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

BR: Bounce Rate. Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. A high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event). CR: Conversion Rate. CRO: Conversion Rate Optimization.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

9) Bounce Rate. Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. A high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event). 14) Churn Rate. 15) Clickthrough Rate (CTR).