Customer Acquisition vs. Customer Retention: What Should You Focus On?
SmartBug Media
AUGUST 18, 2020
Over the course of my career in marketing, I’ve worked with a wide range of customers in various industries. One of my former roles was that of marketing director for a finance company that provided outsourced CFO and finance services to startups, primarily in the SaaS realm. You will always have customer churn.
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