SaaS CAC: A Guide to Customer Acquisition Costs
Single Grain
AUGUST 18, 2020
If you track CAC consistently, you can gain tremendous insights into multiple drivers of your business model, such as pricing effectiveness, churn rate and customer success. Dive Deeper: * Customer Acquisition Tactics for 2020 & Beyond (with FAQs). * When tracking the churn rate, dig deeper than just the customer count.
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