Churn Rate CPA CPC CTR 
Envy
FEBRUARY 13, 2021
Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. The Churn rate is the percentage of total customers who churn, and you'll track the churn rate to calculate overall CLTV and refine your marketing to retain these clients.
Top Rank Marketing
APRIL 10, 2024
Organic Click-Through Rate (CTR): Rankings are important, but rankings alone don’t turn browsers into prospects. CTR for search measures the percentage of users clicking on your organic search results compared to the total number of impressions. A high CTR means your ad copy is on point and your subject matter is compelling.
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SnapApp
APRIL 4, 2018
Email Marketing Performance – The metrics used here to measure campaign effectiveness/ROI are the standards including Delivery Rate, Bounces, Unsubscribes, Unique Open Rate, Uniq. CTR, Unique CTOR, Forwards/Shares and links clicked on. Cost-per-acquisition (CPA, ideally under target $). Cost-per-click (CPC).
Choozle
MARCH 26, 2019
Click-through rate (CTR): Click-through rate (CTR) measures how many people clicked on your ads. Cost per click (CPC): Cost per click (CPC) defines how much you are going to pay every time someone clicks on your ad. The formula for CPA is total campaign cost/conversions.
Hubspot
JUNE 19, 2014
CPA: Cost-per-Action. CPC: Cost-per-Click (See PPC). CTR: Clickthrough Rate. Divide by the estimated churn rate (aka cancellation rate) for that customer. Learn more about the COS here. You can decide if a given action is a lead or a sale. Learn more about how to make CTAs effective.
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