Sales Engine

JUNE 23, 2016

Customer lifetime value adjusted with your gross margin allows you to create a growth model that does more than just keep the lights on—it actually provides for incremental growth. All you need is your average win size (your sales price) and your conversion rates. It sounds complicated, but it’s not.

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Top of Funnel 120

Single Grain

FEBRUARY 5, 2020

Because measurement leads to discussions, which drive your entire team to continue innovating new and better strategies. This allows you to include a few webinar-related metrics in your lead scoring system, such as: The number of webinars that each contact has registered for. Create action-oriented KPIs that lead to sales.

Webinar Metrics 141

Webinar Metrics Cost per Acquisition Paid Search Agency Top of Funnel 141

Unbound B2B

JANUARY 16, 2023

Even when you’ve completed a sale, the work doesn’t stop there: onboarding, churn rates, growth hacking, and a slew of ROI calculations are all part of the complicated terrain that SaaS marketers require to navigate. Tight competition has created a fast-growing, high-volume, and fragmented SaaS industry. “A

Planning 40

Planning Enterprise Management Marketing Plans Work Management 40