Sales Engine
JUNE 23, 2016
CLV = Billing per Client per Year x Gross Margin / Churn Rate (Expressed as a percentage) Once you know your CAC and your CLV, you can compare the two figures to get a better understanding of the return on your marketing investment.
Single Grain
FEBRUARY 5, 2020
Revenue comparison. Lead-to-MQL ratio. Goal conversion rate. Bounce rate. Revenue comparison. Once you are familiar with the workings of the three-stage marketing funnel, you can move on to tracking more complex metrics like cost per acquisition, net promoter score, churn rate, etc. Active budget.
Unbound B2B
JANUARY 16, 2023
Even when you’ve completed a sale, the work doesn’t stop there: onboarding, churn rates, growth hacking, and a slew of ROI calculations are all part of the complicated terrain that SaaS marketers require to navigate. Ratio of Leads and MQL to SQL – How are you transforming hand-raisers into real opportunities?
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