article thumbnail

12 Best Product Tour & User Walkthrough Tools For Saas | 2020

Whale Pages

product features as quickly and efficiently as possible. . A good product tour tool can be the difference between activating users and successfully introducing them to your app’s “ah-ha” moments, or having them disengage and churn. Their goal is to help you create “stickyness” and reduce churn rates.

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

14) Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. Churn rate is a significant metric primarily for recurring revenue companies. Learn more here.).