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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Changes to CTAs, design, social proof, forms often have a conversion rate impact. Overall conversion rates are not very meaningful. . Email open and clickthrough rates. Email Clickthrough % (as a grade of topic depth, content format). backlinks, organic traffic, ranking position, etc.). 2) Churn rate.

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12 Realistic Ways to Make Your Social Media Data Actionable

Hubspot

Sentiment - Are your interactions generally positive or negative? What's the rate of growth? What's your fan/follower churn rate? By monitoring data around post engagement, sharing, comments, and clickthrough rates, you'll be able to learn whether the way you're communicating with your networks is the best it can be.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

CTR: Clickthrough Rate. Divide by the estimated churn rate (aka cancellation rate) for that customer. Includes MRR gained by new accounts (net new), MRR gained from upsells (net positive), MRR lost from downsells (net negative), and MRR lost from cancellations (net loss). Learn more here.).

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

14) Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. Churn rate is a significant metric primarily for recurring revenue companies. Learn more here.).