60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
CTR: Clickthrough Rate. Divide by the estimated churn rate (aka cancellation rate) for that customer. Includes MRR gained by new accounts (net new), MRR gained from upsells (net positive), MRR lost from downsells (net negative), and MRR lost from cancellations (net loss). WOM: Word-of-Mouth.
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