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Email Platform Requirements & RFI Template for Buyers

TrustRadius Marketing

The templates in this post will give you a head start on formulating your requirements and your questions for vendors. Whether you want an email marketing tool, or a fully-fledged marketing automation system, the TrustRadius community’s insights will help you find the right email service provider (ESP) for you. How an RFI helps.

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The Straightforward Guide to RFIs

Hubspot

In many cases, that research will start with a Request for Information (RFI). Not sure what an RFI is? What does RFI mean? An RFI or Request for Information is an educational tool used by procurement teams to understand the options available for solving a problem or completing a task. RFI vs RFP.

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[IT Best Practices] Finding the Right Marketing Solution

Adobe Experience Cloud Blog

The first step is to simply communicate and ask questions. Understanding marketing use cases helps you map their needs to feature and functionality requirements. Don’t be afraid to question the vendors and ask the difficult technical questions, such as: How does the solution integrate into my existing infrastructure?

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How to Choose an A/B Testing Tool in 2024

Convert

The recent sunset of Google Optimize has created a void in the market, prompting a surge of new tools as vendors eagerly step in to offer their solutions. Consider employing an A/B testing vendor as part of your education mix when searching for the appropriate tool for your team. And that number is only growing.

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How to Choose an A/B Testing Tool in 2023

Convert

This training goes beyond basic A/B testing tutorials and also includes research, data collection and analysis, critical thinking, experiment design, statistics, QA, stakeholder communication, and so much more. One stream of this education mix should come from your A/B testing vendor. What did you like about this vendor in particular?