Biznology

DECEMBER 17, 2012

It’s a catchy term that’s easy to say and implies major transformation. Consider these facts: 91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA ). Here are 6 case studies that show how Big Data is helping companies make better decisions.

Case Study 80

Case Study Case Studies Studies Customer Satisfaction 80

Madison Logic

MARCH 26, 2024

Direct viewers to native ads that blend seamlessly with the platforms they’re hosted on, which keeps your solution top of mind while continuing to reinforce your thought leadership and positioning within the market. Highlighting success stories and testimonials is crucial at the decision-making stage.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

sagefrog

JANUARY 11, 2024

To contend with the influx of businesses crowding online spaces, B2B marketers need to get clever about building recognition for their products, services, and company. Let’s start with a foundational understanding of brand awareness and then dive into B2B marketing tips to increase brand awareness for your business.

Tactics 52

Tactics Brand Identity Branding Ad Building 52

Full Circle Insights

MAY 20, 2022

Predictive analytics aren’t a panacea because business conditions change rapidly, and engagement does not automatically translate into pipeline and revenue. As you explore the customer journeys of your closed/won deals, look for patterns that can direct your actions for the highest marketing performance results. Case Studies.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Full Circle Insights

JUNE 22, 2021

Here are three ways to make the business case to the C-suite: Sell the efficiency and flexibility angles: Explain that agile marketing features short-term campaigns executed by small groups, which means agile projects typically do not require a large upfront investment of time or money. Case Studies. White Papers.

Planning 102

Planning Lead Ranking Sales Management Marketing Attribution 102

Full Circle Insights

JANUARY 28, 2021

Marketers who keep an unwavering focus on customers, adopt methods that allow them to pivot rapidly in response to changing conditions and new facts, while driving efficiency in processes and spending allocation on digital outreach will be best prepared for the next disruption. How Getting Marketing Attribution Right Boosts.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98

Full Circle Insights

NOVEMBER 25, 2020

While agile marketing is the norm for many marketing operations teams, the C-suite in most organizations is likely preoccupied with other concerns than trying to understand scrum versus kanban. So how do you break down agile marketing to executives with scenarios and terms that are relevant in their world? . Case Studies.

Planning 52

Planning Lead Ranking Sales Management Marketing Attribution 52