Case Studies Pricing ROAS Trade Show 
Ledger Bennett
MAY 7, 2020
Top of Funnel / Awareness: Goal: Be helpful, show competitive advantage of your product relative to the market, educational, relationship building. Content Examples: Whitepapers, case studies, reports, webinars, Ebooks, Gated Blog Posts, Guides, Competitive Comparison Charts. B2B funnels are more deal focused.
Ledger Bennett
JULY 24, 2019
Over the years we have seen a lot of marketing managers rely on word of mouth or industry trade shows to find well-vetted digital agencies to hire, but let’s explore ways select a B2B digital agency for your business. This allows the campaigns to be optimized around deal size, ROAS, audience closed/won ratios, etc.
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Ledger Bennett
JULY 24, 2019
Over the years we have seen a lot of marketing managers rely on word of mouth or industry trade shows to find well-vetted digital agencies to hire, but let’s explore ways select a B2B digital agency for your business. This allows the campaigns to be optimized around deal size, ROAS, audience closed/won ratios, etc.
Ledger Bennett
JULY 24, 2019
Over the years we have seen a lot of marketing managers rely on word of mouth or industry trade shows to find well-vetted digital agencies to hire, but let’s explore ways select a B2B digital agency for your business. This allows the campaigns to be optimized around deal size, ROAS, audience closed/won ratios, etc.
Whale Pages
MAY 6, 2020
Today we have another exciting SaaS growth case study to share with you. For us pricing has always been one big experiment. We had to understand how structural engineers felt about SaaS pricing, whether it would work as a business model and even what price to charge. CPC, CPA, ROAS etc).
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