Sprout Social
JUNE 27, 2023
Some trucking companies recognize drivers in certain ways, but they don’t do deep storytelling. However, it allows us to step outside of the “conference room bore core” that most B2B companies get stuck in and instead, tap into emotional storytelling, which can be so powerful in terms of brand awareness and recall.
Webbiquity
OCTOBER 8, 2019
But in the B2B world, purchases in the tens or hundreds of thousands of dollars are not uncommon, and complex systems at the enterprise level can easily run into the millions, especially for contracts involving multiple product and service vendors working in tandem. as well as why the vendor chosen offers the best solution.
Heinz Marketing
JULY 16, 2018
I’ve heard it described as P2P, people to people. Talk a little bit about the shift you’re seeing in how people are engaging, especially with younger generations coming into companies and really changing the communication habits, not just inside companies, but between companies and their vendors. It’s everybody.
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