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5 Essential Functions for Every B2B Website

Biznology

MAY 29, 2013

This is a classic content marketing play, whereby you provide libraries of case studies, research reports, presentations, archived webinars, blog posts, how-to videos, and all manner of information intended to help visitors learn, and to present yourself as their trusted partner in that task. Sort of like the Boy Scout law.

Marketing Websites 80
Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80
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The 7 B2B website essentials: What customers want

Martech

JUNE 27, 2023

Proof, like testimonials and case studies. This is a classic content marketing play whereby you provide libraries of case studies, research reports, presentations, archived webinars, blog posts, videos and all information intended to help visitors learn and present themselves as their trusted partner in that task.

Marketing Websites 95
Marketing Websites Marketing Management Peer-to-peer netFactor 95
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