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The Organic Inbound Marketing Playbook for B2B

OutboundView

Replacing the old world of inbound marketing for B2B is a new landscape that proves immensely favorable to creative and strategic marketers who prefer guerilla tactics, smaller budgets, and surgical campaigns to grab buyer attention, generate interest, drive demand, and inspire action. All that has changed.

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4 Case Studies Show How to Crush It With Out-of-the-Box Content Marketing

Content Marketing Institute

In this article, we highlight four out-of-the-box case studies that show how content marketing can be used to create true value. But, these four case studies are excellent examples of how content marketing can be useful in nearly any industry, at nearly any stage of the sales funnel. Conclusion.