ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. This includes webinar attendance, conference booth visits, or exclusive event participation. This includes webinar attendance, conference booth visits, or exclusive event participation.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. This includes webinar attendance, conference booth visits, or exclusive event participation. This includes webinar attendance, conference booth visits, or exclusive event participation.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

NetLine

OCTOBER 17, 2019

On the other hand, the one with highest ROI was a white paper called “New business practices drive down pharmaceutical costs”. With the goal of positioning ourselves as thought leaders within the industries we focus on, we started creating more in-depth content, such as white papers, eBooks and Webinars.

Planning 45

Planning Top of Funnel Contingency Planning SEM 45

Online Marketing Institute

JULY 31, 2012

Design & Production. White Papers. Audience Development. Assn/Non-Profit. B2B: Business Media. City & Regionals. CMS Insights. Consumer Media. Digital Editions. eMedia & Technology. Lead Generation. M&A and Finance. Sales & Marketing. --> Bloggers. --> Resources. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

SEPTEMBER 21, 2010

There’s been a bit of news about it recently. However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social media is by definition slow.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

B2B Marketing Zone Posts

DECEMBER 1, 2010

Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. There must be some good business reason they do it, right? .

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Full Circle Insights

NOVEMBER 25, 2020

A friend of mine studying engineering introduced me to an IBM 3081 mainframe application called Script which was an amazing experience. My papers looked great coming off an awesome laser printer. At Oracle in the ’90s, I talked my way into running the Compaq Products Division. Originally Published on Thrive Global.

Sales Management 52

Sales Management Marketing Attribution Lead Ranking Full Circle Insights 52