Marketing Insider Group

OCTOBER 26, 2010

As a marketing professional, I am not proud of our reputation as SPAM-ers. I can only watch TV shows on my DVR. If I’m forced to watch live TV like the news or sports, I pause it for 20 minutes so I can fast forward through the commercials or I multi-task and catch up on email or surf the web during commercials.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

DECEMBER 1, 2010

How hard can it be? Opt-outs increased and our brand image suffered — all because we were spamming our customers. And we often lack the guidance we can achieve from a proper strategy and planning process. I can’t speak for everyone but I haven’t seen a huge swing in the marketing mix toward branding.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Online Marketing Institute

NOVEMBER 1, 2010

I hope this blog brings you a fresh perspective on the future of B2B marketing and best practices that you can put to work today to improve Marketings standing and influence inside your firm. Inside Sales And Telemarketing Help Boost B2B Brands: Really? This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Marketing Insider Group

JULY 29, 2010

Social Media And Your Personal Brand Share I am an advocate for social media marketing and personal branding which I believe can help to benefit both your company and your career. You can be anyone - from a soccer coach to an executive leadership coach. It is not another vehicle to SPAM unwanted content. Find your voice.

Social Media 100

Social Media Personalization Brand Identity Branding 100