Spring Into Compliance – The Canadian Anti-Spam Law (CASL) is Around the Corner

Marketing Action

The Canadian Anti-Spam Law (CASL) C-28 is scheduled for enforcement in Canada late this year to early 2014. The bill intends to promote ecommerce by deterring spam, identity theft, phishing, spyware, viruses, botnets and misleading representations online. You can look forward to hearing about: U.S. CAN-SPAM compliance overview. Are you sending marketing emails to prospects in Canada? You may need to alter your messaging in the next few months.

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