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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow.

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Simple Ways to Optimize Your Email Workflow with Litmus

Litmus

You may not have full control over all the demands placed on your email marketing team–but you can focus on ways to optimize your email workflow to gain more control over how much time, resources (and frustration) creating impactful campaigns can otherwise take. For example: .

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CRM for Nonprofit Organizations

GreenRope

When not managed effectively, growth can lead to overextension and exhaustion. For organizations already strapped for resources, a flood of new projects can lead to breakdowns in morale and operational efficiency. You can think of it as a labor multiplier. ” Well actually, yes , you can.

CRM 52
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I’m sure I forgot a few. Feel free to chime in if I did.

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An Introduction to Sales Enablement – Webinar Transcription

Lead Liaison

Learn the definition of sales enablement, why companies use it, and how it can help your business. We also compare and contrast sales enablement vs. marketing automation and break down how these two technologies complement one another. Bucket number one would be your company might be using email marketing.

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Your Customers Love You, and This is Why

GreenRope

Everywhere marketers turn these days, people are talking about customer experience. Our brands are judged by customers, but when one customer decides to take up his or her pitchfork and demand justice, what do we do? Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them?

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Your Customers Love You, and This is Why

GreenRope

Everywhere marketers turn these days, people are talking about customer experience. Our brands are judged by customers, but when one customer decides to take up his or her pitchfork and demand justice, what do we do? Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them?