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Are Pitch Letters The Cinderella Of Content Marketing?

Marketing Craftmanship

Great content can build brand stature and increase market awareness, but in my experience, neither of those achievements necessarily delivers the type of market engagement that results in new accounts or revenue growth. Marketers also use push content to communicate directly with large groups of individuals.

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How Do I Get High Quality Backlinks in 2022?

seo.co

Actually, building links on major news sites isn’t as difficult as you might imagine. Try any or all of these three significant ways you can earn valuable backlinks from major sites: Write High Quality (Link Worthy) Content. Don’t focus on word count. Cut the fluff wherever you can and get to the point.

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Marketing Down Under – Q &A with Jodie Sangster, CEO, Association of Data-Driven Marketing and Advertising

ANNUITAS

It’s a great week for marketers in Australia with the kick-off of the RETHINK B2B 2013 events in Sydney April 9 and Melbourne April 11. I had the opportunity to catch up with Jodie Sangster, CEO of ADMA , to learn a little more about what drives marketers in Australia and what’s new for data-driven marketing experts Down Under.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

It’s almost the end of the year and we will soon start a fresh one. I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Read on to get their insights. Recommended Resources from B2B Marketing Experts. via Beth Harte).

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How to Make Powerful Non-Profit Stewardship Email Journeys that Capture Attention

Litmus

Let’s get this out of the way—there is no single stewardship plan that’s going to apply to all nonprofits. You’ve probably noticed right away in that sentence that this can cover a large group of people. With all that in mind, this article will specifically focus on best practices for creating an email stewardship journey.

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6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

While the erosion of the MySpace user base has been ongoing for years, the fact that it was purchased for $580 million just five years ago says all you need to know about the vagaries of online leadership. Approximately 10 years after having 67% of the search market, Yahoo! Where did it all go so wrong? But back to MySpace.

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Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

As a result, Mr. Carr asserts that most IT spending be minimized based on the lack of bottom-line impact which can ultimately be derived from such investments. And clearly not all of the IT landscape has commoditized. Not exactly. Higher needs include, in order, Love, Self Esteem and Self Actualization.

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