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What is Negative SEO?

SmartBug Media

Duplicate Content: Copying and pasting your content, and publishing it on multiple sites all over the internet is one of the easiest methods spammers use to penalize your site. Fake Social Media Profiles: Negative reviews published on social can hurt you. Modifying Content: Running invisible scripts from the header or footer templates.

SEO 66
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Confessions of a Google Spammer

Hubspot

Before I became an inbound marketer, I once made $50,000 a month spamming Google. I never wanted to spam the Internet. If spamming is so wrong, I wondered, how come it always works so well? They rationalize spamming Google's index in so many ways: We're helping Google improve their algorithm! They deserve to get spammed.

Google 28
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Search Engine Indexing vs. Search Engine Ranking: What’s the Difference?

seo.co

Crawlers can read code. In fact, you can place commands in your robots.txt file and webpages to give directions to search engine spiders. For example, you can ask search engines not to index certain pieces of content or directories. Ranking is important for several reasons: Ranking can get you traffic.