How Marketers Should Think About Customer Marketing in the Engagement Economy
Adobe Experience Cloud Blog
FEBRUARY 28, 2017
This starts with acquisition—the kind of outreach that you and a majority of marketers are probably already comfortable with—but from there encompasses adoption, cross-sell, and advocacy. This is because the Engagement Economy is rife with business models where the cost for the customer to switch is low. Retention Marketing Is Outdated.
48 
Let's personalize your content