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Making the Most of the Women’s World Cup 2023

Digilant

This will mark the first time Australia and New Zealand co-host matches and the first time the event will occur in the Southern Hemisphere. This approach enables Fox — and its partner advertisers — to stay in step with viewership trends, driving reach amongst those who prefer broadcast television and cord cutters. While an estimated 1.5

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Making the Most of the Women’s World Cup 2023

Digilant

This will mark the first time Australia and New Zealand co-host matches and the first time the event will occur in the Southern Hemisphere. This approach enables Fox — and its partner advertisers — to stay in step with viewership trends, driving reach amongst those who prefer broadcast television and cord cutters. While an estimated 1.5

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How is COVID-19 Impacting Advertising, Marketing and Media?

Martech Advisor

Many phone, cable and ISP companies are vowing to keep customers connected, even if they can’t pay right now. At the same time, television, especially connected TV, is both an important source of news and entertainment. The vast majority of these services, whether digital or television, are ad-supported.

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IAB NewFronts 2023: Digilant’s Key Takeaways

Digilant

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts event in New York City, where advertisers got an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more. Here’s what they had to say: 1.

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Learning from Comcast/NBC and Keith Olbermann

Biznology

This time, I thought it would be interesting to talk about an unfolding crisis, which is dangerous, because events can easily overtake my advice, given that I have no idea (just like the rest of us) what is really going on here. So, what I can talk about is how NBC is handling this event, which is mainly with silence.

Cable 80
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The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

Before we got a real TV remote, we had a non-sensical, half-assed remote, consisting of a keypad connected to the television via a 12-foot cord. The remote with the big cord attached to the clunky box that stood on top of our television was probably the “sexiest&# thing I had seen when we got it. Less than seductive technology.