Buzz Intent Intent Signal Purchase Intent 
QuanticMind
JULY 14, 2023
Rising interest rates and the microchip shortage continue to put pressure on the industry, but there are differences from this time last year that should deliver more advertising investment: vehicle availability is improving , and new electric vehicle brands, models, and tech are fueling massive buzz for the industry as a whole.
Aberdeen
MARCH 15, 2019
Rather than segmenting based on gut feel, or even historical sales data, we recommend leveraging intent data and segmenting the market based on the observed behavior exhibited of potential customers. We also recommend using this same behavioral data, rather than the latest buzz word, to inform marketing content, messaging, and strategy.
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