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What is SaaS marketing? 12 proven tactics to create and execute your own strategy

accelerate agency

Book a consultation to see how accelerate agency can scale your SaaS brand However, it’s not enough to use a standard B2B marketing strategy. There are a number of elements of the SaaS business model that are quite specific, so the marketing mix you use to promote your product needs to be tailored to fit.

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SaaS marketing strategy: 12 proven tactics to execute and exactly how to create your own

accelerate agency

You don’t have a physical, tangible product, after all, to show off and promote. What follows are 12 elements of a successful SaaS marketing strategy. What is SaaS marketing strategy? At face value, a SaaS (software as a service) marketing strategy doesn’t seem like it should be any different to a regular marketing strategy.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

Alternatively, you could also try to use go-to-market platforms like Dealfront to help establish and initiate your strategy framework. When preparing your product for market, you must always consider your customer. According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision-makers.

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139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

SnapApp

The blog is filled with awesome information related to a range of content marketing topics. Copywriting, growth marketing, and freelancing galore! Her content always generated a buzz, and rightfully so. Recommended reading: How to Promote Your Event With Social Media Marketing. Copyhackers. Peg Fitzpatrick.