Trending Sources

The Only Sales Application Recognized in the 2011 Gartner Magic Quadrant

Sales Intelligence View

We are excited that we were included for the second year running to the Gartner Research Magic Quadrant for Social CRM. This is only the second time that Gartner Research has addressed the growing market of Social CRM (sCRM). gartner Lithium Techologies magic quadrant Sales 2.0

Are you CIO Worthy?

The ROI Guy

Gartner says CIOs are spending too much time with vendors - laying down gauntlet to vendor sales to add more value, or get lost. Gartner thinks CIOs are spending too much of their precious time with vendors, and advises to significantly curtail this activity. According to a poll of 1,300 organizations as reported by Linda Tucci (TechTarget) from Gartner Symposium/ITxpo this past month, a total of 13.5%

10 People You Should Follow on Twitter if You’re in Marketing

Act-On

His account boasts little to no self-promotional material, and instead acts as a hub of content for all things sales and marketing related. She’s the author of the Pamorama blog, which provides content related to “building buzz in a connected world.”

The Rise of Virtual Reality and What It Means for B2B Marketers

Act-On

In fact, Gartner predicts that virtual reality marketing is positioned at a vital transition point, at the beginning of the growth cycle. Create exciting experiences for your B2B customers that promote engagement through VR.

10 of the Best B2B Facebook Pages

KoMarketing Associates

The company’s Midsize Businesses page has almost 5,000 likes and caught our eye with a steady mix of blog content, videos, and other posts featuring IBM’s solutions or just industry buzz. HP is really effective at how it promotes events on its Facebook page. Gartner.

Content Marketing Madness: The Battle for Content Supremacy--Vote Now!

SnapApp

Common objectives achieved with blog posts include SEO ranking, product promotion, relationship building, and top-funnel awareness. Creative Video : Fun, light, airy, entertaining, or even random, a creative video gives more value in entertainment than in any directly promotional manner. The 2013 Budweiser Clydesdale Super Bowl ad is a perfect example given how it generated exposure via emotion verses promotion. March Madness is hitting SnapApp.

Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Survey participants indicated that although prevalent, promotional e-mails, direct mail, sales representatives and general advertising were less effective at raising awareness of new solutions. Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base.

Interactive Widget Crowned Champion in the Content Marketing Madness Battle for Content Supremacy!

SnapApp

Common objectives achieved with blog posts include SEO ranking, product promotion, relationship building, and top-funnel awareness. Creative Video: Fun, light, airy, entertaining or even random, a creative video gives more value in entertainment than in any directly promotional manner. The 2013 Budweiser Clydesdale Super Bowl ad is a perfect example given how it generated exposure via emotion verses promotion. .

Content Marketing Madness: The Bracketed Battle for Content Supremacy

SnapApp

Common objectives achieved with blog posts include SEO ranking, product promotion, relationship building, and top-funnel awareness. Creative Video : Fun, light, airy, entertaining, or even random, a creative video gives more value in entertainment than in any directly promotional manner. The 2013 Budweiser Clydesdale Super Bowl ad is a perfect example given how it generated exposure via emotion verses promotion.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz. See “No One Belongs Here More than You&# , a promotional site for Miranda July’s book.

Paper 12

B2B Marketplaces: A New Breed Takes On an Old Problem

Webbiquity

As a result, the dramatic forecasts for b2b ecommerce revenue growth from Gartner and other analyst groups never materialized. Post on Google Buzz. Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring. The theory has been that b2b buying processes are labor-intensive and inefficient, with heavy reliance on phone calls, emails and even face to face meetings.

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

6 Rules for Content Marketing - Modern B2B Marketing , August 27, 2010 Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects. The more non-promotional, the more valuable. We then get into the social promotion of the social web. Buzz (62). Traffic numbers may have been down in August, but the quality of blog posts certainly wasn’t.