The ROI Guy

DECEMBER 6, 2010

During the B2C Internet revolution many a vendor’s world was turned upside down by failing to recognize and invest in the fundamental shift towards empowering consumers with content and buying tools. The Death of a Salesman? of respondents), and peers (28.7%), especially early in the lifecycle. this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 4, 2010

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. Content is King? In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Buzz Marketing for Technology

JUNE 27, 2008

Many training departments saw it as the content side of training, and wondered why it didnt report to them. Now, a dozen years after the debut of KM, there has been little significant change in the efficiency, effectiveness or value of information processes or content in most organizations. This is the essence of PKM.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

How Do You Make Time For All This Content? Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. What I’m about. I hadn’t even talked to her on the phone. Want to talk? or spread all over the globe. 3D Icon Set.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40