The Effective Marketer
MAY 9, 2011
When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. You can follow any responses to this entry through the RSS 2.0
The Effective Marketer
AUGUST 30, 2010
Time the content for the right stage in the buying cycle / lead nurturing process – this is the most difficult, because it requires you to really know your customers and prospects What has been your main challenge with content marketing? You can follow any responses to this entry through the RSS 2.0 United States License.
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Adobe Experience Cloud Blog
MARCH 31, 2011
They have become the drivers of the buying cycle rather than passengers on the sales train. Use Social Media for extended reach – Sites such as Facebook, Twitter and LinkedIn are great outlets for extending your carefully-crafted public relations’ messages. The average U.S. consumer spends 13 hours a week on both.
Convince & Convert
MARCH 3, 2010
Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. With customer service & public relations becoming blurred thanks to Social Media, it's a great detriment to ignore the movement.
B2B Marketing Zone Posts
OCTOBER 5, 2010
Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Why RSS Is Still Important for Your Business - Sazbean , September 14, 2010 In case you missed it, there’s been some talk lately about whether or not RSS is dead.
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