Marketing Insider Group
NOVEMBER 4, 2010
Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).
Marketing Insider Group
NOVEMBER 4, 2010
Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).
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markempa
FEBRUARY 9, 2015
Online examples include: blog posts, podcasts, videocasts, videos, webinars, e-books, personalized microsites, wikis and other multimedia. The tactics employed and the frequency of touches will depend on the solutions being sold and the buying cycle of the prospect. What can you do online? What can you do via the phone ?
Adobe Experience Cloud Blog
OCTOBER 30, 2012
Marketers should be periodically fine-tuning their automated lead scoring to better determine which leads should go to sales and which leads should stay with marketing for nurturing. No progression in buying cycle. Activities that deserve a negative score include: Email unsubscribe. Spam complaint.
Hubspot
MARCH 10, 2016
It’s also how those visitors can convert into precious sales leads. As a best practice, only ask for information you need from your leads in order to effectively follow up with and/or qualify them. It enables marketers to nurture leads and send them information only when it is most relevant to their stage in the buying cycle.
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