ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?
Ambal's Amusings
OCTOBER 15, 2009
Keeping a Closer Eye on Content ROI – CMO Council. Tune and refine the buying process. You’ll see shorter buying cycle times. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Velocity's The B2B Content Marketing Workbook. MarketingSherpa. Ardath Albee. Measure momentum.
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